Anukriti TripathiA. T.
All work

Product Design

Trustworthy Electronics Items Buying Assistant

Exploring the electronics purchasing journey to understand how consumers navigate complex specifications, conflicting reviews, unnecessary features, and post-purchase concern.

Duration3 months
CategoryProduct Design
ToolsAI interactionConsumer decision-makingTrust design

Problem

[CONTENT NEEDED] What problem were you solving, and for whom?

Context

[CONTENT NEEDED] Background, constraints, team.

Research

Explored the electronics purchasing journey to understand how consumers navigate complex specifications, conflicting reviews, unnecessary features, and post-purchase concern.

Insights

[CONTENT NEEDED] Findings that changed the direction.

Process

[CONTENT NEEDED] From insight to concept.

Iterations

[CONTENT NEEDED] What changed between versions and why.

Solution

Designing an AI-assisted decision-support experience that translates individual needs into transparent recommendations and explains why a product fits.

Outcome

[CONTENT NEEDED] What happened in the end — verifiable facts only.

Reflection

[CONTENT NEEDED] Lessons learned as a designer.